Are You Publishing The Wrong Content As Well?
Your patients and fans want to see more “social” from you.
They don’t want to see just your sales, promotions and buy this, buy that content.
They want to see what you’re up to. They want to know what’s new with you and your practice.
They want to learn from you. They liked/followed your practice because they want a relationship with you.
Most practices have no idea WHAT to post to get and keep patients.
Most practices have no idea WHEN to post to reach the most patients.
Most practices have no idea how to turn a Social Media fan into an appointment on the calendar.
And most practices are stuck spinning their wheels, making the same mistakes over and over, and have no idea how to improve.
If you can relate to any of this, don’t worry it’s not your fault. You and your staff and most marketing agencies were never taught what Social Media actually is, how it works or how it can be used to truly grow your practice.
The Content Patients Really Want You to Publish Is…
Called the 3 E’s Content, which is Engaging Content, Entertaining Content and Educational Content.
They don’t get on Social Media to be sold to or to make purchases initially.
They go there to cultivate relationships and to be entertained. If you’re like 80% of med aesthetic practices, publishing sales, coupons, special offers and if you’re not getting the Social Media results you’re hoping for, chances are you have this content problem.
You need to publish humorous/funny (content that promotes levity), content that engages by providing education, entertainment and inspiration.
You need to publish content that is relational and seasonal like Holidays. Blog articles and treatment education videos and videos of you and your team behind the scenes.
You need to publish exciting giveaways and contests to garner more likes and shares which will help you build a following faster.
But the best content is the content that gets patients excited to share your practice with their network of friends, family and coworkers and if you can do this consistently, you’ll crush it on Social Media.
To have a chance at going viral with your patients, you should…
Follow This Proven Content Formula to Have Social Media Success
Always follow this winning content formula first and foremost to utilize Social Media the way it’s designed to work. The formula is: 80% of what you publish every day should follow the (3 E’s Strategy).
Which is publishing Engaging, Entertaining and Educational content 80% of the time. This is what patients want to interact with and share…
Then, the remaining 20% of your content should be Promotions, Offers, Coupons and Selling. It’s give value and build relationships first, then make offers. Make sense? This is what works!
Most practices have this totally backward, and it’s the #1 reason why they don’t get results with Social Media.
But if you use ADIRA’s content, training and tools and if you follow this proven 80/20 Content Formula, you’ll GROW your practice quickly and predictably.
People are motivated by their feelings and desires. The goal of your content should be to evoke these feelings, so they want to engage with you.
You want to create Attraction to your practice, create Attention and Interest, be Encouraging, create Desire, be Inspirational, and then promote your offers to get them to Take Action on those offers.
When you have engaging content that creates these feelings, then you have your patient’s attention and when you do this you can get their trust and then their ongoing business for years to come.
Being Successful at Social Media Isn’t Something Just Anyone Can Do
It can be scary, tricky and confusing too. Even downright intimidating. So how do you turn your limping along Social Media presence into the revenue-generating, appointment booking and life changing marketing opportunity that it can be?
In most cases you can’t unless you get help from the right people that have the right content, training and tools.
And that’s exactly why we built ADIRA, to help you solve the engaging content problem that’s holding you back from growing your practice with Social Media profitability and consistently.