How Your Med Aesthetic Practice Can Use Hashtags to Get More Patients on Social Media

Top Hashtags to Use

Medical Spa:

#medspa #Injectables #beauty #botox #spa #facial #skin #antiaging #juvederm #microneedling #prp #bodycontouring #laser #fillers #makeup #skincareroutine #lipfillers #esthetician #aesthetics #wrinkles #health #laserhairremoval #facials #esthetics #hydrafacial #lipinjections #instabeauty #healthyskin #vampirefacial #esthetician #glowingskin #healthyskin #skincare #beautycare #skincaretips #beautyskin #skincareroutine #liquidfacial #AcneFree #love

Dermatology:

#dermatology #skincare #beauty #dermatologist #skin #plasticsurgery #aesthetics #botox #antiaging #laser #health #skincareroutine #microneedling #medspa #healthyskin #dermatologia #rejuvenation #cosmeticdermatology #aesthetic #cosmeticsurgery #laserhairremoval #medicalspa #fillers #acne #boardcertifieddermatologist #coolsculpting #injectables #medicine #cosmetics #love

Cosmetic Surgery:

#cosmeticsurgery #plasticsurgery #plasticsurgeon #liposuction #beauty #surgery #botox #breastaugmentation #cosmeticsurgeon #lipo #tummytuck #bbl #rhinoplasty #beforeandafter #mommymakeover #skincare #brazilianbuttlift #surgeon #doctor #antiaging #fillers #aesthetics #aesthetic #facelift #health #malechest #malebreastreduction #liposculpture #breastlift #love

Plastic Surgery:

#plasticsurgery #cosmeticsurgery #plasticsurgeon #liposuction #beauty #surgery #rhinoplasty #botox #tummytuck #breastaugmentation #skincare #lipo #beforeandafter #bbl #aesthetics #cirugiaplastica #mommymakeover #nosejob #brazilianbuttlift #fillers #cosmeticsurgeon #aesthetic #breastlift #medicaltourism #lipoescultura #antiaging #doctor #facelift #abdominoplasty #love

SkinCare:

#skincare #beauty #skincareroutine #makeup #skin #antiaging #like #facial #cosmetics #healthyskin #skincaretips #selfcare #love #glowingskin #natural #follow #beautycare #naturalskincare #perawatanwajah #organic #skincareproducts #beautiful #acne #fashion #instabeauty #serum #spa #health #botox #love

Treatments and Brands:

#Botox #Dysport #Voluma #Juvederm #Restylane #Kybella #SculpSure #CoolSculpting #EMSculpt #Lumecca #PICOGenesis #ZOSkinHealth #SkinCeuticals #Hydrafacial #Latisse #Microneedling #Ultherapy #Thermage #ThermiVa #PRPVampireFacial #LaserHairRemoval #Aspire #Sculptra #Radiesse #ChemicalPeel #DoubleChinReductionTreatment #LipVolumeTreatment #Ultherapy #VericoseVeinTreatment #Coolmini #Vanquish #InjectableFillers #CO2Laser #HaloLaser #FractoraRF #FraxelLaser #LightSheerLaser #Electrolysis #Dermaplaning #ClearandBrilliant #Retina

Top Hashtags Groups:

Body Contouring

Wrinkle Care / Injectables

Skin Care

Promotional

Seasonal / Live Events

Get more hashtag ideas here

Hashtag Formula

Use this simple yet powerful hashtag formula when writing your posts as it will enable more people to find your content in more ways.

Problem + solution + season + practice name + location

(ie) #Wrinkles # Botox # Dysport # Winter # Practice Name # Waco Texas

Create Your Own Practice Hashtag

Use your practice name (ie) #MyPracticeName and always include this hashtag in every Instagram post so more people can find you online.  Plus, let patients know this hashtag so that can tag it when they post too.  Also, don’t use the same hashtags for every post because you could possibly be penalized for this with low reach.

How Many Hashtags to Use per Platform

Facebook – 0 hashtags

You shouldn’t use hashtags on Facebook. The platform does make them clickable. And including them in your content doesn’t actually add any advantages. Facebook’s search doesn’t cater better to hashtags over regular search terms, and posts without hashtags actually perform better than posts with them.

Instagram – up to 10-20 hashtags

Instagram posts allow you to share up to 30 hashtags. To gain maximize reach and engagement, it’s actually recommended to use as many of those 20 as you can. Don’t use more than the 20 as you can be penalized for hashtag stuffing in some cases.  This is why tools like RiteTag and the Instagram search bar are so helpful — how else are you going to get those 10-20 perfect hashtags?

Twitter – 1-2 hashtags

Using up to two hashtags within your tweets can actually double your engagement. We’ll talk about different types of hashtags to use (and track) here in a bit, but keep in mind every time you’re about to tweet. Using more than two hashtags can actually decrease engagement, so maximize your hashtag use at just one or two.

Pinterest – 0 hashtags

Pinterest made a big announcement in 2018 about how they were bringing hashtag capabilities to its platform, and as of now, there isn’t enough data to determine if pins that include hashtags perform better than pins without. This platform is similar to Facebook in that its search feature doesn’t differentiate when searching for hashtags or keywords. We recommend simply including your keywords within the description, rather than within a hashtag.

LinkedIn – 2-3 hashtags

LinkedIn has also just recently added hashtags to their platform. Unlike Pinterest, they have done so while also creating a search method that does focus on hashtags. This means including up to three hashtags in your company’s LinkedIn post actually can help people to find your content easier. Although there’s no limit to how many hashtags you can include within your post, we recommend keeping it between two and three.